Oh how I loved this book! I was drawn in right from the start as the difference between how rock stars treat their fans and how brands treat their customers was laid out. With terrific, real life examples of how rock stars engage their fans to bring about an amazing, unbreakable connection, Collier gives step-by-step instructions for how you can bring your brand to rock star level. At the end of each chapter, you’ll find a Backstage Pass to help you work your plan. There is a lot of excellent information in this book for brands looking to forge a closer relationship with their customers. I give two thumbs up and rock and roll fingers to Think Like a Rock Star!