Tag Archives: roi

Being Social on Social Media

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Yesterday, as I was riding my bike, I was thinking about just how awesome social media has been in my life. I love nothing better than to engage with new friends all over the world. And, really, isn’t engaging with people the very definition of social?

I used to love twitter so much. I still do but the truth is, it’s just not as much fun as it once was. The people I was friends with in the beginning have moved off of twitter and over to facebook. Fortunately, I connected with them there so I haven’t really lost anyone that I cared about but I’m sad that I don’t have the extensive conversations I used to have on twitter. I still work it really hard but that’s just it: it’s harder now than it used to be to have a conversation on twitter. At my gym in California, I was talking to one of the guys and he said, “Oh, twitter is just a broadcasting platform”. Umm, no it’s not. Is that what people think now? Is that why it’s changed so much?

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I have twitter followers from around the world. 53 different countries! I love that but talk to me, please!

Over the past year or so I’ve fallen madly and passionately in love with snapchat. By it’s very design, it’s an engagement platform and I’m rather blown away by all of the incredible people I’ve connected with there.

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 As the reigning Mrs. Southwest International, I have my community service platform to promote and I’ve done it well on snapchat. I’ve had conversations with people all over the world and I’m set to make appearances as Mrs. International in five foreign countries should I win the international crown. 

I’m absolutely amazed to have connected with people who realize that keeping kids safe from concussions is a message that needs to be spread far and wide and I, personally, will not rest until I’ve told everyone. Just this morning, I connected with another of my followers who is, himself, a former hockey player and a TBI (traumatic brain injury) survivor. I learned that his mom has been helping TBI survivors for 26 years through a foundation she started. That’s good stuff she is doing. 

The reason I connected with him is because, in his snap story today, he asked what the meaning for Snapchat ROI is to you. To me, currently, it’s the connections I’ve been making for my platform. But it will no doubt change over time as my life changes. 

This is the sort of thing you miss if you aren’t social on social media, though. You will never make the incredible connections that could change your life. I love people and I love social media. I will keep engaging my little heart out on all platforms because, truly, social media is a dream vehicle that can take you anywhere you want to go!