Tag Archives: for sale by owner

Before Selling Your Home…

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Only 7% of home sales in 2021 were FSBO (for sale by owner). Of that 7%, many of these were sales between family members and people who knew each other. Meaning, even in an extremely low inventory market (aka HOT seller’s market), most sellers hired a real estate agent to do the legwork.

Instead of listing out all of the reasons why you *should not* sell your house without an agent. I’m going to educate you as to how the RIGHT fit agent can help you when it comes time to sell your home.

First, a great LOCAL agent knows the market. They’ve been inside many of the homes that have sold and are for sale. That gives them a leg up when it comes to the current market values of homes in your area so they can help you to price strategically and attract the most buyers. They know what buyers are looking for and what turns them off, therefore knowing what you can do as a seller, to create the most demand.

A lot of the “work” you’ll do when selling your home happens before it’s ever for sale. This is the “pre-market prep”. I guide my sellers through this process whether it’s staging recommendations, furniture placement, paint updates or small repairs that should be done prior to the home hitting the market. This takes the guess work out of it for sellers, because like I said, I’m familiar with what buyers want (as well as what would be considered red flags that we should fix).

I’ll also leave you with an important stat to keep in mind. According to NAR (National Association of REALTORS):

  • FSBOs (for sale by owners) typically sell for less than the selling price of other homes;
  • FSBO homes sold at a median of $260,000 last year, significantly lower than the median of agent-assisted homes at $318,000.

The moral of the story is this: A great agent will help you maximize the sale price of your home, putting more money in YOUR POCKET. That is done through their extensive market knowledge, pricing strategies, pre-market prep guidance and out of the box marketing tactics – all while navigating every step of the process for you so you don’t have to figure it out yourself.

The Worst Thing A Seller Can Do In A Hot Market

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Today, I’m diving into an important topic that could make a big difference
in the amount of money you net from your home sale.

The market is hot. There are more buyers who need houses than houses
for sale. That means your home is in demand and it’s not even listed yet!
What I’m seeing happen is a lot of sellers are thinking… Hmm maybe we
should just put a sign up in the front yard and see what happens.
Before you do that, hear me out!


The worst thing you can do as a seller in a hot market is to do it alone.
Before you head to the local hardware store for the “For Sale By Owner”
sign, finish reading this post!


I know you’re doing the math and figuring out how much selling your home
on your own could potentially save you… but I wanted to shed some light
on a few important things to consider before you decide to go that route.

If you’re looking to the internet to determine what price to list your
home at, you could be losing a lot of money.

Online home values aren’t always entirely accurate which means basing
your list price on that could leave a lot of money on the table.

Contracts and Negotiations can feel like a foreign language if you’re
not a real estate professional. Not understanding how to navigate these or
have someone work in your best interest could result in sticky situations
and money lost.

Demand – when you’re in a hot market, one of the greatest benefits to
the seller is that they’re typically in the driver’s seat. When there are more
buyers than listings for sale, your house can spark a bidding war when it
hits the market. However, without an agent helping you prep your home for
the market, price it strategically, market it with modern methods and really
get it out there, you’re missing out on that demand. You might have a
buyer or two but that isn’t going to drive the price up like it would if you
had someone working for you.


My best advice of all is before you make the decision to go it alone, do
some research and find an agent who has good reviews, comes highly
recommended and who you can learn something about before reaching
out. What does their experience look like? What are their clients saying?
Then schedule a consultation with them to see how they can help you net
the most money possible from your home sale.

If you think you’d like to try selling your home alone, be sure to download my guide, Secrets For Selling Your Home Alone.

Maximize the Proceeds of Your House Sale

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I help sellers maximize their proceeds!

Here’s the problem with the real estate industry:

Agents are often treated like a fluffy extra when selling your home rather than an asset who can help you make the most money possible from your home sale.

We tend to be the first to go when you think about cutting expenses or netting more money.


I’ve always felt frustrated (and saddened on those seller’s behalf) by the lack of knowledge about what it is a GOOD agent actually does for you.

I see the comments floating around in Facebook group threads and on Instagram – “I knew you could get the price you wanted! We are going to try selling on our own this Summer too. Why not when there is so much demand?”

Here’s the truth: The demand for houses right now, would not exist without real estate agents. We are the ones driving up that demand, getting you 37 showings you wouldn’t have without us, analyzing the offers (that are truly a foreign language to read through if you’re not a professional).

You wouldn’t have someone taking that accepted offer and making sure you’re not leaving any money on the table from that point until closing.

We are not just here to give you some advice and see what happens.. Do you think our only job as an expert is to tell you to paint your walls white, take down the ugly drapes and rearrange your furniture – not even close. We didn’t flip or decorate one house and decide we were qualified to help you buy or sell your home. We dedicate our lives to this.

If you decide to forgo hiring a professional to help you sell your largest asset and you come out on the other side feeling successful – even that is subjective because you have no idea how much money you could be leaving on the table from your lack of expertise.

Moral of the story – before you write off a real estate agent as a shiny extra, find a damn good one and see how they can help you. Smart people hire experts to handle their largest assets, not themselves.